Avio Aereo, part of the General Electric group and leader in the production of aviation components, has recently decided to undertake a process of transformation in its communication. TIWI has transformed this desire of renewal into a series of videos.
A mix of graphics and real life video has allowed us to accurately recount extremely complex productive processes, within an engaging narration. Engineering and emotions therefore: a union made by choosing to highlight not only the extraordinary products but also the exceptional people who make them.
Particular care has been taken with regards to the photography in the videos, with special attention being paid to the different effects of light on different sets and dynamic editing. The thinking is that of an artistic video: through an intense rhythmical score the values of precision, innovation and attention to the product are confirmed.