Planet Gufram
They always told us “The form follows the function”; but if it weren’t so? What happens when you stop following the path traced by others to open a door on what is considered by all “impossible”?
For Gufram’s 50th anniversary, TIWI created an animated short that tells the brand’s story and its guiding values, while showing their most iconic creations. An incredibly visual universe, filled with suggestions, shapes, and colors, that conveys the sense of wonder and infinite possibilities that have always characterized Gufram’s unmistakable unconventional spirit.
Gufram is a Piedmontese company that produces design’s chairs and furnishing accessories. Famous since its creation in 1968, it is considered a pioneer in the Radical Design movement thanks to designers such as Piero Gilardi, Ceretti, Derossi, Rosso and Studio 65.
