Registro.it
Since 1987, Registro.it oversees all those activities related to the registration and maintenance of .it domains. For its 30th anniversary, Registro .it decided to begin a process of change in its communication activities, with the aim of becoming the Italian opinion leader on everything digital.
With the aim to help Registro .it start a conversation and spread knowledge about the digital world, its tools and the possibilities that it offers, TIWI, in collaboration with Tracce s.r.l, has designed an editorial plan made of several different contents and directed to small and medium enterprises, freelancers, and the general public.
What we’ve done so far: an animated video explaining and celebrating the birth of domain names; an educational web series – “What a Digital World”- made of 6 episodes, each one explaining a current digital topic; a series of handbooks, called Digital Kits, exploring different subjects of interest for the target audience.
