Upsolar
You have spent your whole life trying to become independent, making your decisions courageously and responsibly. And now…
WHICH FUTURE WILL YOU CHOOSE?
TIWI has created a web video, a TV advert and the landing page for Upsolar, leader in the production of photovoltaic systems. Illustrations and animations are developed along dynamic plans: a poetic choice for communicating a product of high technological value.
Within a wider narrative, which is the respect for our environment, the discussion of the brand focuses on energy consumption: on the one hand a daily habit of the characters in the video, while on the other hand making reference to the revolutionary ideal world of sustainable development.
