Vigorplant
Redesign of the Vigorplant.com website which is aimed at different target customers: from professionals to enthusiasts.
On the occasion of the communication rebranding, Vigorplant decided to update its website, which serves as both a product showcase and a corporate website. The redesign focused on increasing the consumer’s perception of the professionalism of the company’s products, telling the company’s history, the production process and presenting the wide range of Vigorplant products.
The site’s redesign project was also developed through a series of video interviews with the company’s partners, professional customers such as nurseries and garden centres, whose words testified to the high professionalism of Vigorplant and its products.